Pay-Per-Click (PPC) marketing is a fascinating subject. No really, it is. You have to properly understand the process that is taking place inside the mind of the searcher to really appreciate this. Searchers are becoming more sophisticated on a daily basis. It used to be that they would simply enter a relatively close search term and see what came up. this was borne out of the expectation that the searcher would then have to trawl through the results to properly locate a suitable answer to their question.
Did you notice that? I implied that the searcher had a question. Even when searching was relatively basic, the searcher always had their own conversation taking place inside their heads. And the quest for an answer to their silent conversation starts with their search (i.e. a question). Are you considering this when you construct your campaigns? Read more…
Marketing Tips, PPC
During a rare moment of downtime earlier today, I had the film Jerry Maguire on the TV. Now whilst this is undeniably not one of Tom Cruise’s best roles, there comes a point in the film where Tom’s character, Jerry, is facing up against his client, a frustrated football player named Rod Tidwell (played by Cuba Gooding Jr), and where Jerry tries to explain to Rod why he isn’t having the success he dreams of. (Sound familiar?) Read more…
General
When looking for a steady stream of free traffic to your site, very little works as well as publishing video blogs. In the Network Marketing industry, more than any other, recruits are looking to join people they trust - and nothing builds trust remotely more than them being able to ‘know who you are’ having viewed your published videos. Read more…
Beginners, General, Marketing Tips
Traditionally, the Network Marketing industry has been won or lost based upon the amount of people you interact with on a frequent basis. Building up a network of good contacts has been an industry in its own right, and certainly there is no real substitute for working the contacts you have. If ever you decided to move businesses, the ability to broadcast to your network about your new initiative would be the only way to hit the ground running. But mostly this will require you to have met with everyone individually at least once. Read more…
General
Did you know that when someone makes a decision about something they could be using one of 3 different areas of their brain? No? Neither did I. But why should you care?
Why should you care whether your advertising speaks to the ‘Old Brain’, ‘Middle Brain’, or ‘New Brain’? For one reason alone… You can get a subconscious decision from a prospect before they even realise they are doing it! What would this do to your marketing campaign? What would the ability to tap into your clients’ brains, and get them to subconsciously decide to click on your ad, do for your business? Read more…
Marketing Tips
Some of my readers have been asking what the catalyst was for me getting involved with the CCPro system. Well, probably like you, I had been considering how the (impending) recession might affect me and my family. One of the mums from my kids school told me how she was doing with CCPro and it got me thinking.
Read more…
Beginners, CarbonCopyPRO, MLM
Following on from Part 1 this second and final part of the article will show you the benefit of utilising negative keywords in your Content Campaigns, and some of the strategies regarding effective ad copy.
The Benefit of Being Negative
You read last time about setting up specific content campaigns and organising your keywords and keyphrases into ‘themed’ groups. This will go a long way to getting your ad on the correct type of sites. But you can further refine this process by adding negative keywords that will inform Google about exactly which type of sites to avoid. Read more…
Articles, Marketing Tips, PPC
In the first of this two-part article, I will look at how to properly construct Content Campaigns within Google, and how to get your adverts placed within relevant websites…
Google is undeniably the king of search-engine traffic, but most marketers stick to Search traffic for their campaigns and completely ignore the Content Network. Why is this? For most, it is simply that they have never made it work effectively. I know from bitter experience that the content network can bleed an advertising budget dry without delivering ANY value at all. Read more…
Articles, Marketing Tips, PPC
I could summarise this post by just answering “Why Not?” but that wouldn’t exactly win any Pulitzer Prize now would it? Personally, I think that every person with any drive behind them should at least consider this option. But when should you take the plunge? I have seen no better time than now and I’ll tell you why. Let’s look at what you should look forward to: Read more…
Beginners, General
Well the time is nearly upon us with the launch of a new course from Mike Dillard. The new PPC Domination course arrives at 12:00pm CST and has all the hallmarks of another smash hit from Mike. Written by Mike’s own PPC guru, this course promises to teach the reader how to essentially profit from every lead that you make in your business. Trials have shown more than a $4.00 profit for every lead obtained through Google Adwords for the best producers. This is impressive to say the least when most producers regularly spend $5.00 per lead or more on PPC. But Google nearly killed the launch! Read more…
Affiliate, General, News