Getting Started With Video Marketing
When looking for a steady stream of free traffic to your site, very little works as well as publishing video blogs. In the Network Marketing industry, more than any other, recruits are looking to join people they trust - and nothing builds trust remotely more than them being able to ‘know who you are’ having viewed your published videos.
But publishing your own videos is scary right? Well perhaps to start with, but the more you do it, the easier it becomes, and the less awkward you come across in the videos.
Just Do It
It is easy to think that video marketing is better left to someone else, but you should embrace this technology. When looking to attract clients for your business, nothing gives better confidence in you than a personal blog to camera. So my advice would be to just do it. If necessary, do it badly to start with, but at least make a start. My own initial videos are horrendous. I look like a rabbit in headlights, but it is amazing how many people still watch them, and feel confident approaching me since they have seen me.
Why is it so Important?
Getting free leads to your site is an uphill battle at the best of times, but a properly researched topic, with even an average-looking video, will get you an enormous amount of traffic, some of which will stick. And because it is hosted by some of the largest sites on the Internet, your vidoes can get top 10 rankings in Google’s natural search, within minutes of being published. YouTube is the 3rd-highest ranking website in the world, so a video with a good title and keywords, can often rise to the top with ease. It is not unheard of to acheive first place in the rankings for a long-tail keyword with 15 minutes of having been uploaded.
Getting Started
The only thing you need to get started is a USB-enabled video recorder, a small tripod, the Internet for keyword research, a pad of paper to construct your script, and something sticky to attach your script to your tripod so you can read it while looking at the camera. You can get a decent starter camera for around $120.00 online. I personally use a Kodak Zi6 and there are great reports from fellow marketers on the The Flip, both of which have a built-in USB function to upload directly to YouTube if you need to.
A bit about editing
Once you have recorded your ‘epic’, you will probably want to top-and-tail the video to remove the bits where you are setting yourself up and turning the video off. You will probably want to add a little graphic at the end with your website address shown. The easiest way to do this is to use Windows Movie Maker which should be on your PC by default. Simply load up your video and remove the bits you don’t want, add your credit at the end, and click ‘Publish’. From there upload it to YouTube, Yahoo Videos, Google Videos, MySpace, etc.
Automation
Once you have got into your stride with all this, you may want to look at something that will upload your content to all the relevant sites in one go. Tubemogul.com is a free resource for this, or for more functionality and a larger number of supported sites, try out TrafficGeyser.