Matt Lawless - UK Internet Marketing Consultant

Pay-Per-Click (PPC) marketing is a fascinating subject. No really, it is. You have to properly understand the process that is taking place inside the mind of the searcher to really appreciate this. Searchers are becoming more sophisticated on a daily basis. It used to be that they would simply enter a relatively close search term and see what came up. this was borne out of the expectation that the searcher would then have to trawl through the results to properly locate a suitable answer to their question.

Did you notice that? I implied that the searcher had a question. Even when searching was relatively basic, the searcher always had their own conversation taking place inside their heads. And the quest for an answer to their silent conversation starts with their search (i.e. a question). Are you considering this when you construct your campaigns? Read more…

Marketing Tips, PPC

During a rare moment of downtime earlier today, I had the film Jerry Maguire on the TV. Now whilst this is undeniably not one of Tom Cruise’s best roles, there comes a point in the film where Tom’s character, Jerry, is facing up against his client, a frustrated football player named Rod Tidwell (played by Cuba Gooding Jr), and where Jerry tries to explain to Rod why he isn’t having the success he dreams of. (Sound familiar?) Read more…

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