Following on from Part 1 this second and final part of the article will show you the benefit of utilising negative keywords in your Content Campaigns, and some of the strategies regarding effective ad copy.
The Benefit of Being Negative
You read last time about setting up specific content campaigns and organising your keywords and keyphrases into ‘themed’ groups. This will go a long way to getting your ad on the correct type of sites. But you can further refine this process by adding negative keywords that will inform Google about exactly which type of sites to avoid. Read more…
Articles, Marketing Tips, PPC
In the first of this two-part article, I will look at how to properly construct Content Campaigns within Google, and how to get your adverts placed within relevant websites…
Google is undeniably the king of search-engine traffic, but most marketers stick to Search traffic for their campaigns and completely ignore the Content Network. Why is this? For most, it is simply that they have never made it work effectively. I know from bitter experience that the content network can bleed an advertising budget dry without delivering ANY value at all. Read more…
Articles, Marketing Tips, PPC
In this article I am seeking to educate the reader on the benefits of starting an Affiliate Internet Business. I will be examining the reasons you may choose to set up in this industry and indeed which industry to choose in the first place (there are many). Once you have decided that this would be a good use of your time and effort, and which area of the market you are interested in, I will show you how to evaluate which schemes may be best for you. I hope you find the information of use! Read more…
Affiliate, Articles, Beginners
Advice, Affiliate, Beginner, Choose, Internet, Marketing