Pay-Per-Click (PPC) marketing is a fascinating subject. No really, it is. You have to properly understand the process that is taking place inside the mind of the searcher to really appreciate this. Searchers are becoming more sophisticated on a daily basis. It used to be that they would simply enter a relatively close search term and see what came up. this was borne out of the expectation that the searcher would then have to trawl through the results to properly locate a suitable answer to their question.
Did you notice that? I implied that the searcher had a question. Even when searching was relatively basic, the searcher always had their own conversation taking place inside their heads. And the quest for an answer to their silent conversation starts with their search (i.e. a question). Are you considering this when you construct your campaigns? Read more…
Marketing Tips, PPC
Following on from Part 1 this second and final part of the article will show you the benefit of utilising negative keywords in your Content Campaigns, and some of the strategies regarding effective ad copy.
The Benefit of Being Negative
You read last time about setting up specific content campaigns and organising your keywords and keyphrases into ‘themed’ groups. This will go a long way to getting your ad on the correct type of sites. But you can further refine this process by adding negative keywords that will inform Google about exactly which type of sites to avoid. Read more…
Articles, Marketing Tips, PPC
In the first of this two-part article, I will look at how to properly construct Content Campaigns within Google, and how to get your adverts placed within relevant websites…
Google is undeniably the king of search-engine traffic, but most marketers stick to Search traffic for their campaigns and completely ignore the Content Network. Why is this? For most, it is simply that they have never made it work effectively. I know from bitter experience that the content network can bleed an advertising budget dry without delivering ANY value at all. Read more…
Articles, Marketing Tips, PPC
Whether you are new to PPC (Pay-Per-Click) marketing or a seasoned professional, PPC is well known to suck you dry of both time and money. In an attempt to improve both of these areas I recently decided to try out a copy of SpeedPPC. This post is my review of SpeedPPC. Read more…
Marketing Tips, PPC, Reviews, Tools